I Wonder What Creationists Think of This Dick’s Olympic Ad

For the past week or so, I’ve had the live coverage of the Olympic Games running in the background in my office while I work.  As anyone who has been watching the games has noticed, there are a lot of commercial breaks.  A lot.  One of the ads that got my attention was this 60-second spot for Dicks Sporting Goods.


The ad makes an attempt at inspiring athletes to excel based on the fact that all humans have a minuscule amount of gold in our bodies.  This is actually true.  But what caught my attention in particular was that the ad seems to hint to a scientific view of the universe and the origin of all species by starting out, “The same elements that have been present since the beginning of time exist today, in every living thing.”  While this line is spoken, the ad shows explosions and volcanic eruptions, almost as a reference to a big bang and a time before life existed on earth.  When hearing it, I couldn’t help but be reminded of quotes from the likes of like Carl Sagan and Neil deGrasse Tyson referring to us as being made of stardust.

Now I may be reading into this too much, but it seems to me that creationists wouldn’t be too happy with this ad, as it suggests there was a time (longer than a day or two) that the universe existed before we came along.  Obviously, to the majority of us, this isn’t a controversial viewpoint at all.  But to creationists, who try ad nauseam to make the rest of us believe that the earth is 6,000 years old, was created in a matter of days, and that humans roamed with dinosaurs, I would assume this ad is not something they were super excited about.

As my wife tells me occasionally though, maybe I’m just oversensitive to such matters and no one thinks this is a big deal.  All I know is that the first time I saw it, I loved it… because science.


Kevin Davis

Kevin Davis is the head writer and editor for SecularVoices, co-founder of Young Skeptics, and author of Understanding an Atheist. He is known for local and national secular activism and has spoken at conferences and events such as Reason Rally 2016 and the Ark Encounter Protest and Rally.

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20 thoughts on “I Wonder What Creationists Think of This Dick’s Olympic Ad

        1. The problem with that is that the energy cost of the rendering and refining process is probably greater than the value of the gold that can be retrieved.

      1. Listen starting at the 38-second mark: “We’re all made from this ancient and rare material: gold; it’s in us all.”

        Unless they meant: “We’re all made from this ancient and rare material (meaning all the elements they mentioned). Gold, it’s in us all.”

        If they meant the latter, however, it’s enunciated strangely.

        1. Earlier in the ad, the claim is made that all the elements have existed since the beginning of time. Gold is listed as one of them. There is nothing to suggest that it is older than the other elements.

    1. Yeah, that was my first impression, too. But I love the ad. Surprised the creationists haven’t called for a boycott yet. Stand by for sermons!

  1. Just to be picky, I don’t think gold has been around since the beginning of time. I think all the heavy elements were formed billions of years later by the deaths of stars. It was mainly just hydrogen, helium, and a bit of lithium in the beginning.

    Someone might want to check me on this, though.

    1. Hydrogen is the oldest and most abundant. Heavy elements like gold formed in massive stars and were released when the star went supernova. Our star will not go supernova and can only make elements as heavy as oxygen (or somewhere in that range – don’t recall offhand).

    2. Over 90% of the matter in the universe is hydrogen, 9% is helium, all the rest of the elements are less than 1%.

  2. “As my wife tells me occasionally though, maybe I’m just oversensitive to such matters and no one thinks this is a big deal. ”

    She’s a keeper. No one but you takes any notice of advertisements anymore surely? 🙂

  3. I don’t get it. If they already have the gold they need freely and naturally supplied, why go to the Olympics? Seems like a waste of time and energy, right?

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